Overview
If you want to be an effective fundraiser, especially with the end of the year looming large, you can’t stick to just one type of communication. 90% of people use three devices to complete a task, and the holy trinity of fundraising is direct mail, email, and social media. Omitting any of the three is a recipe for your donor forgetting to give.
Digital fundraising is often overshadowed by its analogue counterpart—direct mail. But digital fundraising is an incredibly effective way to bring in grassroots donors. As they give, they come to identify themselves more closely with your mission, change their perspective, and find a sense of belonging with your organization. Bringing in these smaller-dollar donors is a crucial part of building a strong foundation for your giving, as well as a funnel for guiding givers up the donor pyramid.
What You’ll Learn:
- How to bring in small-dollar donors through digital channels
- How to write emails that win donors over
- How to set realistic goals, analyze results, and adjust strategy over time
- How to create an integrated calendar that coordinates mail and digital efforts
- How to use digital outreach to boost your year-end fundraising