Overview
If you want to be an effective fundraiser, especially with the end of the year looming large, you can’t stick to just one type of communication. You’re probably devoting a huge amount of energy to your direct mail outreach . . . so now let’s talk about how to use digital to help those efforts pay off. Think of this as your omni-channel playbook: website, email, social, and ads working together, so supporters don’t just notice you once and forget.
Digital fundraising doesn’t have to be complicated; it’s about being consistent, strategic, and connected. In this webinar, you’ll learn how to:
- Make your website a clear and welcoming channel to giving
- Use email to deepen donor relationships
- Reinforce your message through social media
- Multiply your impact through digital ads
By connecting these four simple pieces—website, email, social, and digital ads—you’ll keep donors interested, invested, and generous long after they’ve finished reading your direct mail outreach.
