Master Class on Direct Mail Outreach

Overview

Direct mail remains a powerful and cost-effective technique for reaching and acquiring new donors who have an affinity to your organization’s mission. In this master class, you’ll the fundamentals of nonprofit direct mail, including acquisition and housefile mailings. We’ll show you how to raise money consistently and effectively through the mail. You’ll also learn how and why using digital outreach alongside your mail program can boost your results. We’ll talk about how to craft an integrated fundraising plan that builds cohesion across channels, how to prioritize your direct mail efforts to build donor relationships and balance costs, and much more.

What You’ll Learn

  • Why direct mail still makes sense in an increasingly digital age
  • How to acquire new donors through the mail
  • Effective strategies for building relationships and raising money via direct mail
  • How digital techniques can complement and elevate direct mail fundraising
  • How to prioritize and integrate mail and digital efforts in a comprehensive messaging plan
  • How to determine the cost of acquiring a donor through multiple channels
  • And much, much more!

Class Presenters

The Direct Response Master Class is being presented by Eric Streiff, Lindsay Anderson, and Brenna Morlock. Eric is the Chief Direct Response Officer for AmPhil and has decades of experience helping nonprofits and businesses build direct marketing and fundraising programs. Lindsay is the Director of Direct Response Strategy at AmPhil and has 20 years of experience helping nonprofits grow their direct mail, digital, and direct-response fundraising.

Register

FAQ

What is included in my registration?

Registration starts with a seat in the master class, but doesn’t end there. In addition to attending the master class, you will receive:

  • training materials on the master class topic for future reference,
  • the best essays and practicalities on the master class topic from Philanthropy Daily,
  • and a 30-minute one-on-one consultation with an American Philanthropic consultant at a time of your choosing following each master class.
How much does each session cost?

All masterclasses are $250. A bundle of five classes is available for $1,000. Purchased class bundles are transferable within your organization, but only one person can participate in a class per registration.

How many people will be in the class?

Each class will have no more than 20 participants. We want to keep the classes as intimate as possible to allow time for plenty of discussion and Q&A.

How will the class be conducted?

The class will be conducted over video conference. Participants will receive a private link and password to join the video conference prior to the master class.

Who is the ideal participant?

The ideal participant is a nonprofit development leader with several years of fundraising experience. While most master classes include some background introductory material on the given subject, they assume a basic level of familiarity with the subject at hand and are designed to help those seeking to further develop their skills.

Do current clients receive a discount?

Yes. If you’re a current client, please contact us for a special discount code.

Will participants receive CFRE credit for participating?

No! We would post our reasoning here, but it’s lengthy. Feel free to ask—but do so at your own risk!

More Events

There are no upcoming events at this time.