Direct mail remains a powerful and cost-effective technique for reaching and acquiring new donors that have an affinity to your organization’s mission. However, when integrated with digital outreach tactics, direct mail becomes a tool to reach and acquire even more donors. In this master class, you’ll learn how and why implementing both digital and traditional fundraising techniques can boost your development program, how to craft an integrated fundraising plan that builds cohesion across channels, how to prioritize your mail and digital efforts to build donor relationships and balance costs, and much more.